Afro Pop, Afrobeat singer, Wendy Shay, has shared her perspective on the factors that contribute to the success of songs in the music industry today, explaining that hit songs are not merely created but heavily dependent on effective marketing and financial investment.
In a conversation on UTV Showbiz Night, her perspective is that successful songs in the current music landscape are not solely about their quality but also depend on strategic marketing, investment, and leveraging various platforms to gain attention and popularity.
Wendy Shay emphasized that in the current music landscape, it’s the marketing and promotional efforts, along with the financial resources allocated, that determine whether a song becomes a hit.
She believes that the traditional approach of relying solely on conventional media marketing and promotion has become less effective.
